So, you’re at the local hippie store trying to find some OLE, and this looks good, right? It says 18% right there in black and white! This is what you’re going to see on the store brand OLE labels.
At first glance, you’d think you’re holding some quality OLE in your hot little hands, but look again at that label. See how it’s split into olive leaf extract, and olive leaf?
Those are 400 mg capsules, and they have 215 mg of olive leaf extract with 18% oleuropein, and 185 mg of olive leaf, which is basically useless filler.
What you’re really holding is about 9% oleuropein, total. Those 400 mg capsules have 38.7 mg of active ingredient. To contrast, Vitacost OLE, my favorite, has 90 mg of oleuropein in a 500 mg capsule, for a true 18% active ingredient.
Many health food stores carry Gaia brand in addition to a store brand, and guess what % of active ingredient that has?